See the problems.

Seize the opportunity.

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Set up for success by solving core customer challenges and investing in the right solutions.

- Why Rapt?

Finger spinning sun

Understand customers

Get critical insights into customer problems and new opportunities.

man planting garden

Identify opportunities

Focus resources on unmet needs to get more bang for your buck.

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Align internal teams

Enable collaboration across product, marketing, CX and sales.

Muscles

Make it happen

Get runs on the board quickly and easily.

- What we offer

We show you where to

focus resources

The bigger the bubble the more painfulthe challenge

Understand Australians' whole of life challenges

Published online, our six-issue 'Better Life' series reveals the fundamental problems that Australians need solved.

01

Sept 2024

Money and finance

The cost of living crisis has knocked Aussies for six. We break down their struggles and direct you to immediate opportunities to address their challenges.

Issue One

02

Nov 2024

Home and housing

Australians are struggling with a housing affordability crisis. We help you understand their challenges so you can help them achieve their dreams.

Issue Two

03

Jan 2025

Family and relationships

Aussies rely on family and social relationships. We get to the heart of what drives them personally so you can engage them on a more personal level.

Issue Three

04

Mar 2025

Work and career

Australians seek purposeful work but many employers are falling short. We help you understand what Aussies want in their work so you can raise your organisation’s game.

Issue Four

05

May 2025

Health and wellbeing

Australians want to make healthier choices and live better lives. We reveal the factors that are holding them back so you can help them achieve their goals.

Issue Five

06

Jul 2025

Environment and sustainability

Australians are concerned about climate change and they want you to take action. Find out what you need to do to win their loyalty, trust and support.

Issue Six

Unparalleled insight into new opportunities

Moments that matter

Identify the moments that matter

Find out where customers are struggling and know where to invest.

Compare customer segments

Drill down into the challenges of different customer groups to target your initiatives.

Explore by segment

Understand the challenges faced by different age groups as they build financial foundations for a better life.

segments
Work with us

Work with us to activate insights

Book a human-centered design workshop to build your customer empathy muscle and turn insight into innovation.

- Reports

Discover theorganisations that are making a difference

THE RAPT REPORT

The Rapt Report is a free publication that ranks organisations on how they’re helping Australians to build better lives.

Report Cards
Discover how tohelp Australians build better lives
Report Cards

The Building a better life report

Australians are struggling and they need your help. Get the big picture and start taking action today.

- Pricing

A deal is ideal

Sign up before 30 July 2024 and enjoy early bird pricing.

Single Issue plan

Single Issue

For organisations that want to get a taste of Rapt or have a special area of interest.

$15,000

Per issue

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    One issue of your choice

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    Digital access for 12 months

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    Up to 20 seats

Single Issue + Workshop plan

Single Issue + Workshop

For organisations that want help turning insights into innovation.

$40,000

Per issue

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    One issue of your choice

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    Digital access for 12 months

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    Up to 20 seats

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    Full day human-centred design workshop

6 Issue Series plan

6 Issue Series

For organisations that want a 360 degree view of Australians' everyday challenges.

$60,000

Per year

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    All six issues

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    Digital access for 12 months

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    Up to 20 seats

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    Discounted workshops

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    Free updates

Unsure about the right package for you?

Let us help you find the perfect fit or craft a tailored package.

- Testimonials

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Rapt gives me insights that I can turn around quickly to build my case with stakeholders inside my organisation. It gives me the ability to fish around and say: “Oh, there might be something here.” Then I can pitch it to senior leadership.

Product owner, Big 4 Bank

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Rapt is an online magazine that keeps me up to date with what's going on in the lives of Australian consumers. It's where you find out about hot topics, growth areas, and the companies that are doing great things, bringing products and people together in new ways.

Head of CX, Leading Australian Fintech

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Rapt gives us light touch, voice of customer insights early on in the process. Our clients don’t tend to like a lot of discovery research. It feels like it's slowing the process down. Now we can get those light touch insights early on, and we can move to concept testing quickly too. It’s fast and cost effective.

Consultant, Global payments network

- Contact us

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We’d love to hear from you

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- Acknowledgment

We acknowledge the Arakwal people of the Bundjalung Nation, the traditional owners of the land on which our office is located. We pay our respects to Elders past and present, and recognise and respect their abiding connection to this land, its waterways and community.